Having easy access to the web has radically changed the way people shop for almost everything today.
From mobile phones to dental services, it’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read at least one online review before deciding to visit a business.
More importantly, 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business.
This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding.
Understanding why you need online reviews will help you optimize your customer experience to help create a positive online footprint. Let’s review these seven reasons why your consumers’ published experiences with your brand are vital.